Trends in Advertising Signage Industry in 2023-2024

After the end of COVID-19 in 2023, there has been an increase in the number of people engaging in outdoor activities. This resurgence is beneficial for the outdoor advertising and signage industry.

Billboards, wraps, adhesive vinyl, banners, and floor vinyl help brands get attention as life becomes normal again.

Against this backdrop, large-format signage printing has gained more popularity. The printed signage market will grow from $41.24 billion in 2023 to $44.56 billion in 2028 by Mordor Intelligence.

The printing materials market is in 4 areas: North America, Europe, Asia Pacific, South America, the Middle East, and Africa. Among them, Asia Pacific is the biggest.

In 2023, over 50% of our clients will spend more on outdoor advertising printing material as local business recovers. To stand out from the crowd of outdoor ads, we need to keep up with trends in large-format signage printing. Here I will analyze the future directions of large-format signage printing.

Printed Signage Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Popularization of Wide-Format Printing Materials

Global Digital Signage Market Size

Printed Signage Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The global wide-format printing market should grow a lot from 2023 to 2030.

The printing materials market is in 4 areas: North America, Europe, Asia Pacific, South America, the Middle East, and Africa.

Asia Pacific

Asia Pacific is the leading region in the wide-format printing materials market. In Asia Pacific, China and India are growing fast, and these countries use digital signs to advertise. As businesses develop, more and more brands are using signage advertising to reach more potential consumers.

North America

North America is innovative and adopts new technology fast. The report shows it growing 2.42% yearly. It has become an important global market for large-format printing.

The North American market should grow a lot in the forecast period. Advanced technology and major companies in the region may create many growth opportunities.

In the US market, the retail sales of printing materials have grown rapidly since 2020.

Total retail sales in the United States from 2017 to 2022

Experts expect the wide-format print market to reach multimillion dollars by 2022. They also expect it to have a high yearly growth rate from 2022 to 2029.

Investors remain optimistic about this field despite intense competition. Experts expect more new investments to enter the industry as the global recovery trend continues.


Key Printed Materials Trends

As online growth slows, more people are spending more on offline billboards and retail store signs, driving further growth in the printing signage market.

Businesses can use printed materials like stickers, posters, and banners to show their promotional information on signs.

Whether it’s a large flex banner or a billboard, the goal is to reach more customers.

New energy vehicles have grown rapidly in recent years, more people are buying new cars and using personalized car stickers.

The car owners can use wrap vinyl car stickers for vehicle advertising, brand promotion, and product promotion.

By printing the company’s logo, brand information, and promotional information on the car body, it can achieve the effect of mobile advertising.

It can also be used for artistic decoration in the consumer market, highlighting the personal charm of the car owner.


Application of Standard Colors

In outdoor advertising, color is important.

The Pantone system uses a global standard to measure color. It describes color details like hue, lightness, and saturation. Therefore, it is highly reliable and consistent.

Because of their widespread use, Pantone colors have become the standard for design, manufacturing, and marketing.

In 2023, Pantone picked Viva Magenta, a bright and bold color like the Barbie movie, as its Color of the Year. With a month until 2024, Pantone has announced next year’s color to be #f87c56, named Apricot Crush.

Unlike magenta, the new shade is more refined and tranquil, representing care, connection, and community.

These standard colors can help printing companies maintain relevance with trends. Printers, designers, and other businesses can use these popular colors to attract customers.


Application of New Printing Materials

In addition to inkjet printing, the application of new printing materials has gained momentum in the advertising signage industry.

New printing ideas are coming out, especially for inkjet printing and signs.

Inkjet printers have become increasingly popular because of their numerous advantages.

They are famous for being eco-friendly, automated, fast, and capable of using recyclable materials. Inkjet printers are eco-friendly and efficient for businesses.

One noteworthy development in inkjet printing is the introduction of water-based inks by Kyocera.

These inks can reduce volatile organic compound (VOC) and ultrafine particle (UFP) emissions. Water-based inks make printing eco-friendly and improve the workplace by minimizing harmful emissions.

Moreover, water-based inks offer additional benefits. They dry quickly, resulting in reduced production time and increased efficiency.

Additionally, they have excellent adherence to paper, ensuring high-quality printing outcomes. This combination of quick drying and strong adhesion makes water-based inks particularly advantageous for various printing applications, including advertising signage.

Furthermore, the choice of printing materials plays a crucial role in achieving desirable outcomes in the advertising signage industry.

One notable material is anti-slip vinyl, which offers unique advantages for printing purposes.

Anti-slip vinyl not only provides high-quality printing results but also ensures enhanced safety and durability. Its anti-slip properties make it suitable for floor graphics and other applications where slip resistance is essential.

Additionally, Anti-slip vinyl is eco-friendly and uses less power to print high-quality graphics.

By embracing these new printing materials, businesses in the advertising signage industry can enhance the quality, efficiency, and Environmentalism of their printing processes. New printing methods and materials are helping the printing industry stay up-to-date with customer needs and trends.

If you need more information about new printing materials for signs, please contact us. We at AD-material can guide you because we have been in the large-format printing business for a long time.


Innovation in Inkjet Printing Technology

With technological advances, large-format printing is becoming more affordable, faster, and streamlined.

Inkjet printers will utilize better technologies to meet customer needs.

For example, automation simplifies workflows, saving time and benefiting the labor-intensive advertising industry.

Equipment manufacturers are also innovating to improve capability and efficiency.

With this time, Arlon Graphics introduced a technology called “Flite” for commercial printing.

Flite technology makes printing and installing easier and faster. This new technology quickly gained popularity in the vinyl industry.

Flite technology makes it easy to remove the release paper from the printer. This is a major improvement over competitive products, which require at least two installers to remove the release paper. This can lead to panel alignment problems.

The installers can put strong pressure before the film floats on the vehicle surface with Flite technology. And they can reposition the film as needed, even if the remove the pad, the film can reposition itself.

Many businesses currently use large-format printing extensively for banners, posters, and commercial signage.

With the business environment recovering, large-format commercial printing is seeing rapid growth again.

Although large format printers can use various media, each application requires specific inks and materials.

Wrong ink or materials may cause printing problems.

If you need guidance on large-format printing, AD-material would be happy to assist. With 20+ years of experience, we can advise on print heads, materials, and ink. Click here for help!


Outlook for Large Format Commercial Printing

In general, 2023 will be a good year for the advertising signage industry. As things get better and customers want new things, ad firms that follow trends can grow a lot in the new year.


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